If you haven't started a blog yet, choosing the right blogging platform can make a big difference in how effective your blog use is in the long run.
Before we answer the question of which blog platform to use we need to understand some terminology commonly used when talking about blogs. Understanding the terminology will help you make an informed decision about which platform is best for your situation. I wish I had known some of this when I started blogging.
Hosted Blog: A hosted blog is one whose software is maintained by a company for its users. Services like Blogger, WordPress.com, and Tumblr are examples of services on which you can create hosted blogs. The advantage of using a hosted service is that you don’t have to worry about installing software, software updates, server maintenance, or bandwidth capacity. The disadvantage of using a hosted service is that you don’t have access to the servers hosting your blog, the service may limit some customization options (WordPress.com in particular does this), and if the service closes you will be looking for a new place to blog (see the panic that ensued when Posterous announced its shutdown).
Self-hosted Blog: A self-hosted blog is one for which you own the blogging software, you install it on a server or shared server, and you are responsible for all technical maintenance and updates. The advantage of having a self-hosted blog is that you can customize it to your heart’s content, you have access to the server(s) hosting your blog, and you can move your content from one hosting service to another if you choose. The disadvantage of a self-hosted blog is that you do have to feel somewhat comfortable installing the software on a server. Fortunately, most hosting companies have good tutorials on installing popular blogging software. Another disadvantage of self-hosting is that you are responsible for performing all updates and other maintenance tasks. This can be time consuming for new bloggers. Finally, to have a self-hosted blog you will have to buy a domain and pay a monthly or annual hosting fee for your blog. I pay roughly $200 annually to MediaTemple.com for hosting and I have eight domains on my plan. If you decided to go the self-hosted route, Media Temple is my recommendation for a hosting service. They offer excellent 24/7 customer service and I’ve never experienced any downtime since I started using them in April of 2012.
The best blog platforms for teachers.
Blogger: This is Google’s free blogging service. It takes just a minute to start a blog through Blogger. Blogger offers a nice selection of colorful themes and templates to choose from. Customizing the layout of your blog is as easy as dragging and dropping elements into place. You can add additional authors to your blogs. There are mobile apps for Blogger and you can post to your blog via email. If you have a Gmail account you already have a Blogger account. Just sign into your Gmail account and in the top menu select Blogger from the “more” drop-down menu. Google Apps for Education users can have Blogger added to their domains too. The drawback to Blogger is that the only customer support that you’ll find for it comes in the form of Blogger product discussion boards and some YouTube videos.
KidBlog: KidBlog is a free hosted blogging service designed for teachers to use with students. Teachers can create accounts for their students to use to write blog posts and to write comments on blog posts. Students do not have to have email addresses in order to use KidBlog. And a great feature for those times when students forget their passwords is teachers can reset their students’ passwords. KidBlog blogs are run using WordPress software, but it’s a limited version of WordPress so you won’t have the full customization options that you would have if you used the WordPress software on your own on your own paid hosting service.
Edublogs: Edublogs has been around for quite a while and is well known in the educational technology community for offering good customer support. The free version of Edublogs is rather limited in that you cannot include videos, use custom HTML to embed items into posts, or manage your students’ accounts. You really need to purchase the “Pro” version of Edublogs for $39.95/year in order get the features that most teachers want.
Self-hosting a blog with WordPress: WordPress is free blogging software that you can install on a server. You can get the software at WordPress.org. As mentioned in the “self-hosted” section above, you will have to purchase a domain and a hosting plan to create and maintain your blog. Once you have your blog set-up you can do whatever you like with it including creating and administering accounts for your students to use to write blog entries and comments on your blog.
Just as a point of clarification, people sometimes confuse the WordPress software available to download at WordPress.org with WordPress.com. WordPress.com is a free hosted blogging service that uses the WordPress software, but like KidBlog and Edublogs it limits your customization options because you don’t actually control the software. WordPress.com will also insert advertising on your blog unless you upgrade to a paid account for $30 annually.
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